3-Part Offer Framework Every DTC Brand Should Know With Andrew Faris

This episode is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or, skip the waitlist and launch your Axon by AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators Drawing on over a decade of experience on the brand, HoldCo, and agency sides of DTC, Andrew Faris (Founder, AJF Growth) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to discuss what it takes to build and scale an ecommerce brand across every stage of growth. The conversation covers what advice from larger operators can get wrong for smaller brands and why AOV may be the most underrated metric in subscription businesses. They explore how to think about the atomic units of an offer, the real trade-offs between in-house and agency media buying, and why the message is the most underrated growth tactic in ecommerce today. Chapters 00:00:01 Ecommerce, From All Sides 00:10:18 Worst “Big” Brand Advice 00:19:40 First Ecommerce Growth Hire 00:29:23 The Subscription Hot Take 00:38:54 The Minis Experiment 00:46:29 What Makes a Good Offer? 00:56:55 What Scales, What Doesn’t 01:04:56 Agency vs In-House Truth 01:11:27 The AppLovin Opportunity 01:14:13 10 Rapid-Fire Questions