Why Hagoromo Chalk Is So Expensive
Hagoromo has been described as "the Rolls-Royce" of chalk." The formerly Japanese, now Korean brand's chalk is known for its smooth consistency, vibrancy, and being nearly dust-free. But the brand almost disappeared in 2015, which sent its loyal fans into a frenzy, buying up lifetime supplies before the factory shut down. Luckily, Shin Hyeong-seok, a Korean schoolteacher and former seller of Hagoromo chalk, formed a relationship with the company's president, Watanabe Takayasu, and decided to take over. The transition wasn't easy, but Hyeong-seok's dedication to Takayasu's original formulas and methodology kept the brand alive. But is that enough to ensure its future? We visited Sejongmall, where Hagoromo chalk is made, to find out. For more such videos, subscribe to our channel / @businessinsiderindia9294 Visit us at: https://www.businessinsider.in/ BI on Facebook: / businessinsiderindia BI on Twitter: / biindia BI on Instagram: https://instagram.com/businessinsider...
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