How you can activate the soft power of your museums | Ngaire Blankenberg | TEDxHamburg

Ngaire Blankenberg on how you can activate the soft power of your museums at TEDxHamburg.de (www.tedxhamburg.de). Ngaire Blankenberg is internationally recognized for her work planning innovative museums and revitalizing urban spaces. She is co-author, with Gail Lord, of Cities, Museums and Soft Power (AAM Press 2015) which urges museums to play a more vital role in creating equitable, inclusive and empowering cities. She is co-founder of the Museum of AIDS in Africa- a pan-African project which collects, preserves, interprets and remembers the history and impact of AIDS on the continent. As European Director and Principal Consultant at Lord Cultural Resources, the world's largest museum and cultural professional practice, Ngaire advises museums, the private sector and governments throughout the world on ways to develop their cultural assets for public benefit. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx