BEHIND THE BLOOMS: ERIN BENZAKEIN & THE FLORET ORIGINALS FLOWER SEED COLLECTION

It’s happening today! Erin Benzakein, the heart and soul behind @floretflower, and one of the most influential names in the farmer-florist sphere is returning to The Flower Podcast! Award winning, best selling author, and Emmy nominee for the @magnolianetwork series, #Growing Floret, Erin is trailblazing a remarkable path to growing cut flowers. But hold your garden tools, because there’s more! Erin is unveiling her latest marvel, "Floret Originals." This unique seed collection, born from a 7-year labor of love, is set to redefine what we know about commercial flower varieties. These seeds aren't just about vibrant colors; they're a fragrant revolution, open-pollinated and tailored for the local grower.. Join us as we explore the hurdles and high points of Erin’s journey in seed saving and breeding. It’s not only about flowers, it’s about expanding our floral industry and empowering flower farmers and growers of every scale. Tune into this awe-inspiring episode where Erin shares her vision for a blooming future, championing seasonal flowers, and uplifting the community of local flower farmers. 🔗 Want to know more about Erin, Floret, and our amazing line-up of past guests? Visit TheFlowerPodcast.com and let your floral passion bloom. Listen to Erin's previous episode Floret images by Chris Benzakein