Eczema to Empire...The Story Behind Childs Farm’s Rapid Rise

Joanna Jensen is the founder of Childs Farm, the multi-award-winning baby and child skincare brand she built after her daughter was born with eczema. In this episode, Joanna shares the real story behind creating a trusted consumer brand — from understanding your customer and navigating regulation, to protecting your IP and scaling into major retailers. She also reflects on selling Childs Farm, investing in female founders, and the lessons captured in her book Making Business Child’s Play: How to Build a Winning Brand — a practical guide for anyone thinking about starting, growing, or rethinking a business. Head to https://www.koganpage.com/general-bus... and use code CFSALE30 at checkout to receive a 30% discount off of Joanna's amazing new book. Head to https://www.joannajensen.co.uk/book to find out more about Joanna's work. Find out more about Eat Nourish Love at… Website: https://www.eatnourishlove.comInstagram:   / youtube:      / @eatnourishlove