How Ralph Lauren Invented the Old Money Aesthetic

🌎 Join a network of like-minded gentlemen inside our Members Club https://join.gentlemenscollective.co/... 📕 Read our weekly newsletter, The Gentlemen’s Digest https://tinyurl.com/3amfx95b Follow Gentlemen’s Collective on socials: Instagram:   / gentlemenscollectiveofficial   TikTok:   / gentlemens_collective   Facebook:   / 61569349486492   In this video I am wearing Brooks Brothers sports coat - https://go.shopmy.us/p-3385389 J Crew Oxford shirt - https://go.shopmy.us/p-3342961 Tie Bar knit tie - https://go.shopmy.us/p-3318764 ^Commission earned on these links Timestamps: 0:00 Intro 0:35 Background 2:08 Creating the aesthetic 4:42 Selling a lifestyle 5:03 Antifashion 6:03 How to do it 7:30 Conclusion