CREADOR de CUEVANA y SHORTA: un HÉROE NACIONAL de INTERNET | Tomás ESCOBAR en CREADORES

🏭 National Industry with Pedro Rosemblat, Marcos Aramburu, Lia Copello, and Matías Mowszet. Monday to Thursday from 1 PM to 4 PM. 🎙️ Pedro Rosemblat interviews Tomás Escobar, the creator of Cuevana. He recounts how he started it at 19 without advertising investment, reached the top 1000 in the world in traffic, why he shut it down, and how Cuevana spearheaded Netflix's decision to choose Latin America as its first international market. Today, he's behind Shorta, the Argentine fusion of Netflix and TikTok: 2-minute vertical series that are already number 1 in entertainment on the Play Store. 📌 00:00:00 How Cuevana was born at 19 📌 00:05:46 The technical magic: the browser extension 📌 00:07:56 The struggle with the industry 📌 00:08:27 Cuevana was Netflix's spearhead in Latin America 📌 00:09:47 The internet then vs. now 📌 00:15:22 Cámica: digital careers 📌 00:16:28 Shorta: the merger of Netflix and TikTok 📌 00:26:46 The vertical format was born in China: $14 billion 📌 00:29:04 Doomscrolling vs. Narrative 📌 00:33:25 The next Netflix could be coming from outside Argentina 🤝🏻 PARTNER WITH GELATINA: https://www.gelatina.com.ar/ 🎤 HOSTS |   / pedrorosemblat   🎤 HOSTS |   / aramburumarcos   🎤 HOSTS |   / lacopecope   🎤 HOSTS |   / matimowszet   ⚙️ PRODUCES |   / feluboetto   ⚙️ PRODUCES |   / teohuguet_   ⚙️ PRODUCES |   / ianayesa   🕹️ OPERATES |   / soynehuen   🔊 OPERA |   / laflorfrezza   🤳🏻 SOCIAL MEDIA |   / malewilfrido   📲 FOLLOW GELATINA ON SOCIAL MEDIA: INSTAGRAM |   / somosgelatina   FACEBOOK |   / gelatinaok   TIKTOK |   / somosgelatina   X | https://x.com/somosgelatina SPOTIFY | https://open.spotify.com/show/1KhTWWM... TWITCH |   / somosgelatina_