"EL VACA VERDE QUE ARRASÓ TIKTOK" - @xiquetamontgat | LA SOBREMESA DE MASK OFF #4

We're with Esther from @xiquetamontgat, a food content creator who has connected with thousands of people through her approachable and authentic style. It all started with the cocktail craze and a viral video: the famous "Green Cow," a surprising mint and milk cocktail that caught the attention of all of TikTok. From there, her account exploded, going from around 80,000 followers to 190,000 in just ten days. Beyond cocktails, Esther also closely observes gastronomic trends in Barcelona, ​​such as the rise of specialty coffee and new leisure formats like coffee raves. With a critical yet passionate eye, she argues that success in the hospitality industry lies in the details: good product, good service, and believing in what you offer. Guest's social media: @xiquetamontgat (Instagram / TikTok) Follow us for more content: @lasobremesademaskoff__ (Instagram, TikTok, YouTube)