How Soccorro Ramos Built National Bookstore

National Bookstore is the biggest book store company in the Philippines. In 1942, Jose and Socorro Ramos opened a small bookstore at Escolta with a starting capital of around P211 pesos (55-60k in 2022). In this video, I talk about the inspiring story of Socorro Ramos, and how she navigated through the challenges that life threw her way. This is the complete history of National Bookstore. 💚 WHAT TO WATCH NEXT ➜ History of S&R    • Why Puregold Acquired S&R | The Story Behi...   ➜ Economics of Becoming President of the Philippines    • How Much Will Bongbong Marcos & Leni Robre...   ➜ The History of Gcash:    • How GCash Became the Super App of the Phil...   ➜ History of Puregold    • How Lucio & Susan Co Became Billionaires   ➜ History of Megaworld    • The SECRET History of Megaworld & the Stor...   ⏰☀️ TIMESTAMPS 1:00 - Story of Socorro Ramos 3:00 - Love story of Jose & Socorro Ramos 3:40 - Panciteria Nacional 5:04 - National Bookstore opens 5:15 - Starting capital 5:21 - Why is it called National Bookstore? 5:56 - National Bookstore during World War 2 6:29 - Japanese censorship in the Philippines 7:23 - Selling slippers to Japanese soldiers 9:00 - National Bookstore sells Whiskey 11:00 - Rebuilding National Bookstore 11:59 - How Socorro Ramos secured the Hallmark license 14:10 - The open lot 14:38 - Other brands National Bookstore owns 14:41 - Anvil Publishing 14:44 - Powerbooks 14:49 - Art Bar 14:41 - Noteworthy 14:44- Gift Gate 14:59 - Swatch 15:01 - Hello Kitty 15:05 - Mining industry investments 15:29 - NBS College 15:45 - Socorro Ramos 🍏 Want to get featured? Sponsor a video: ➜ https://chrisgarin.com/ 🍿🤓 What shorter clips ➜ Tiktok:   / brandorigins   ➜ Instagram:   / garinchris   ❤️ Help YouTube recommend my video by leaving a comment and clicking Like 💎🎙️ Listen to this episode on the podcast: ➜ Spotify: https://spoti.fi/3cExA8V​ ➜ Apple Podcasts: http://tiny.cc/ynmosz​ 👋 💌 SAY HI (Personal accounts) ➜ Instagram:   / garinchris   ➜ Twitter:   / garinchris