タミヤのプラモが“白い箱”になった理由■消費者団体のクレームがむしろタミヤを強くした話【ロジキン】

Why did Tamiya kits become "white boxes"? During Japan's period of rapid economic growth, there was growing apprehension towards Japanese products in the United States. This stemmed from a certain criticism made by American consumer groups in the 1970s. Tamiya's response was a bold shift in policy. Ultimately, this evolved into the "Tamiya style" known to model enthusiasts worldwide. [Beggar-thy-Neighbor Effect] This phenomenon occurs when a country's currency depreciates, increasing its industrial competitiveness, boosting exports, and leading to increased national income and reduced unemployment due to the multiplier effect. However, in trading partners, this results in decreased international competitiveness due to a stronger currency, increased imports and decreased exports, and job losses.