URA: La fábrica que hace la ropa de las marcas favoritas de Colombia | Andrés Falero

A conversation with Andrés Falero, CEO of URA Industries, about building fashion brands from the ground up, without improvising processes or romanticizing the industry. We discuss what Fashion as a Service truly means, how to understand your brand's stage before scaling production, and why many brands fail when trying to grow without structure or coherence between price, quality, and operations. We also delve into the role of the textile industry in a brand's growth, the importance of the ecosystem, technology as an enabler, and what Colombia really needs to build global brands. A key episode for founders who want to grow strategically, not just with good intentions. 00:00 — URA Context and Industry Vision 03:00 — The Role of the Ecosystem in Fashion 08:00 — What is Fashion as a Service? 13:00 — How to Work Effectively with Suppliers 18:00 — Culture, Sustainability, and Purpose in the Industry 23:00 — How a B2B Fashion Company Grows 30:00 — Product vs. Narrative: Where the True Value Lies 40:00 — Structural Problems in the Fashion Industry 50:00 — How to Scale a Brand (Clear Stages) 01:05:00 — Mistakes to Make When Growing Without Structure 01:15:00 — Profitability, Pricing, and Operations 01:23:00 — Technology, AI, and the Future of the Industry 01:28:00 — Conclusions and Key Learnings Now... Who are we? 🚀 At Fashion eCommerce, we help the best fashion brands increase their e-commerce sales! Together with my team, our purpose is to help fashion brands shine in the digital world and connect authentically with their consumers. We don't just focus on selling more, but on creating experiences that transform how brands engage with their audiences. HIRE OUR SERVICES: 🔹 WE BUILD, MIGRATE, AND REDESIGN your Shopify Online Store 🔹 Advanced Email Marketing (Campaigns and Automations) 🔹 SEO and Web Positioning 🔹 Mass Guides, Cash on Delivery, and Automations 🔹 Advertising on Meta, TikTok, and Google Ads 🔹 High-Converting Landing Pages 🔹 We Produce your Podcast | YouTube - Spotify 🔹 LIVE SHOPPING Events | Shop LIVE 💼 Schedule a consultation now: 📲 +57 321 7993156 or tap https://wa.link/q6jnm6 🎥 FOLLOW US FOR MORE ECOMMERCE AND FASHION CONTENT 📲 Instagram:   / estoesfashionecommerce   📲 TikTok:   / davidrojas.drp   📩 CONTACT: +57 3217993156 📌 ESTO ES FASHION ECOMMERCE is a brand by Manuela Loaiza Londoño © 2024 by DAVID ROJAS DRP. All rights reserved. 🎬 PRODUCTION: 🎤 Host/Executive Producer:   / davidrojas.drp   🎥 Director:   / jpvillegas96   🎬 Production by:   / blckmediaco   🚨 This video is protected by copyright. Any copies will be removed.