The biggest communications misfire is the failure to embrace strategic communications

PR in Review: Have you embraced strategic communications in your organisation? Are your communications objectives aligned with the broader organisational goals? Are you measuring media mentions, likes and engagement only, without actionable metrics? Does your communications strategy support management in achieving the organisation's mission, creating an impact and realising a healthy bottom line? In this episode of PR in Review, the President of the Public Relations Association of Uganda, Irene Nakasiita, Principal PRO and Deputy Spokesperson of the Electoral Commission, Paul Bukenya, and Nancy Akullo unpack strategic communications and its contribution to the effectiveness and sustainability of organisations. This episode is courtesy of the 5th National Public Relations Symposium (NPRS), themed, Beyond Headlines: Strategic communications for Effective Organisations. The 5th NPRS will be held on 3 July 2026. It is an anniversary edition as PRAU celebrates its 50th anniversary. Register with the PRAU Secretariat 0781 398360