Coffee Brand Breakdown: Medici Coffee Roasters in Austin, Texas

How Michael Vaclav built an established, six-location coffee brand to be more timeless than trendy, relationship-forward by design, and approachable to all. The Medici story is the first feature in a new video series, Coffee Brand Breakdown, where we reverse-engineer how successful coffee companies build brands that turn customers into loyal followers.  In this episode, presented by ‪@noissue‬, we sat down with Michael Vaclav at Medici's flagship location in the Springdale neighborhood to talk about the family that inspired the name, why he designs the cafes to confuse patrons, and what happens when you stop trying to control everything about your brand.