The surprising science behind these supermarket hair loss products (Pantene AD)

Is there any science behind supermarket shampoos for hair loss? For some of them - yes! Let’s talk about the journey from fundamental scientific research to designing evidence-based haircare products with Pantene’s Abundant & Strong collection. This video was sponsored by P&G Beauty and Pantene. More information on my sponsorships: labmuffin.com/spon MY BOOK 📖 The Science of Beauty: https://labmuffin.com/sob Shop more of my favourite products here: https://shopmy.us/labmuffin Subscribe for videos every fortnight: http://bit.ly/labmuffinyt 0:00 Background 1:45 Oxidative stress and scalp health 5:20 Clinically testing the antioxidant theory 8:10 Refining the products 🙋🏻 I'm Michelle, a chemistry PhD, cosmetic chemist and science educator, here to explain how beauty products work, debunk myths, and help you make smarter decisions about your skincare, hair and makeup! Website https://labmuffin.com Instagram   / labmuffinbeautyscience   TikTok   / labmuffinbeautyscience   Shop my favorite products: https://shopmy.us/labmuffin ✨ Want smooth, glowing skin? Grab a copy of my FREE Essential Guide to Exfoliation! https://labmuffin.com/exfol 📚 KEY REFERENCES Clinical trials: https://doi.org/10.1111/ics.12734 https://doi.org/10.1111/ics.12737 Oxidative stress, scalp health, hair quality/retention https://doi.org/10.1111/ics.12289 https://doi.org/10.1111/ics.12736 https://doi.org/10.1111/ics.12708 https://doi.org/10.1016/j.jmps.2021.1... https://doi.org/10.1111/ics.12285 Powered By Chemicals Mugs: https://labmuffin.com/shop/ 📺 RELATED POSTS AND VIDEOS Free exfoliation guide https://labmuffin.com/exfol How to fix your itchy scalp    • How to fix your itchy scalp: the REAL science   Stop drying your hair wrong    • Stop drying your hair wrong: the science   Debunking the heat protectant test almost broke me    • Debunking the heat protectant test almost ...   The worst TikTok haircare advice    • Debunking the worst haircare advice on TikTok   Is hydration destroying your hair? The REAL science    • Is hydration destroying your hair? The REA...   This ingredient saved my hair    • This ingredient saved my hair   Is Retinol a Scam? The Science    • Does retinol in skincare even work?   Every reason your hair products stopped working    • Scientist explains: Why your hair products...   What everyone gets wrong about shampoo    • Scientist explains: What everyone gets wro...   Haircare hacks    • Scientist's Top Haircare Hacks (mostly che...   Busting haircare myths: silicones, build-up    • Busting hair care myths! Build-up, silicon...   🧴 SKINCARE GUIDE 🧴 Find out more: https://labmuffin.com/skin #PantenePartner #AbundantandStrong #ad