Strange(r) Coordinates: Decyd

In our newest episode of Strange Coordinates, we’re diving into the pharmaceutical industry with Michelle Nguyen and Barbara Salami of Decyd to explore how AI is transforming how new drugs are brought to market. They break down why so many brilliant medical innovations flop on launch, how their platform acts as "genetic testing" for drug assets, and why the near-term financial payoff for commercial AI outpaces R&D by over a decade. Learn more about Decyd: https://decyd.ai/ --- territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com Follow us on LinkedIn:   / weareterritorial   Follow us on TikTok:   / strangecoordinates   Don’t want to see our faces while we talk? You can also find Strange Coordinates wherever you get your podcasts. --- Show art & design by Chris Allen Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/ Marketing by Billy Silverman Episode music by Blue Dot Sessions --- #PharmaMarketing #AICommercialization #StrangeCoordinates #Territorial #HealthcareInnovation #ModernAdvertising #BusinessStrategy