Hilton CMO explains why non-digital marketing is still important | Marketing Media Money

Hilton maybe spending millions on digital marketing technologies but it's still only part of the marketing mix, says CMO Geraldine Calpin. Subscribe to CNBC Life: http://cnb.cx/2wAkfMv Subscribe to CNBC International: http://cnb.cx/2gft82z Like our Facebook page   / cnbcinternational   Follow us on Instagram   / cnbcinternational   Follow us on Twitter   / cnbci