Leveraging Books for Business with Mike Mack - Ep:179

Mike Mack's written five books since 2016, and each one serves a specific purpose in his business. Some generate revenue. Others work like high-end brochures he can give away by the hundreds. What's interesting is how his approach has evolved. His first book, "Remarkable Service," actually made money. His retention book with a colleague? Pure relationship building. He gives away hundreds of copies to executives because it's affordable and builds instant credibility. COVID changed everything for Mike's business, but not how you'd expect. Virtual meetings went from special to standard, which opened up his executive coaching globally. Now he works with clients from North America to the Middle East to Australia. His fifth book, "Weekend Wisdom," drops in 2025. Mike's got plans for several more books over the next few years because he's learned something important: the second book is easier than the first, and each one after that gets smoother. Show notes: https://mrstuartbell.com/podcasts/htb... About Mike Mack: Website (https://www.x5management.com/) | LinkedIn (  / mikemackalberta  ) 30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy (https://brutalguides.com)