The SHE Word - The Truth Behind The Influencer

In this episode of The SHE Word, Trudy grills three content creators / influencers to find out the real truth behind what they do. 37% of 16-25 year-olds want to be a content creator, with an additional 13% already working in the industry. Furthermore, a massive 57% of Gen Z globally express interest in the career. But what is the cost of building a following and constantly flooding the feed to beat the algorithm and stay on top? Trudy sits down with Sporty Explorer Daniela Farrugia, Lovin Malta’s SMA’s Upcoming Content Creator runner up Josline Camilleri and Maltese Food Lovers Martina Morana to find out what being a content creator, influencer, inspiration takes in terms of time and dedication - and to discuss and understand the impact on relationships and mental heath In this show Trudy sits with these three well-known online creators to also tackle the topics of addictive algorithms, the constant pressures of performance insights and how they are affected by negative responses and online bullying. The conversation dives into the question of an identity, and questions the importance of authenticity vs polished content, and asks ‘how personal and real should content really be?’ This is THE show for ANYONE who is online, follows creators and influencers and wants to know the truth behind the profile. Huge thanks to Brown's, Perrier, Always. Tampax, Satariano, Holland and Barrett, Camilleri Paris Mode, Verdala Wellness Hotel and Spa, Mapfre, BOV and Lindex for supporting these conversations. 00:00:00 - Start 00:01:07 - Introduction 00:02:57 - Welcome Daniela, Josline and Martina 00:05:25 - The True Statistics 00:06:55 - content creator, influencer or inspiration? 00:11:58 - s there a stigma with the title Influencer? 00:13:16 - what is your niche, and which came first? 00:19:56 - the darkness that lead to a social media profile 00:24:19 - Curated vs Reality 00:25:42 - My darkest moments 00:29:19 - Sharing your most vulnerable moment online 00:30:45 - Who and How we consume SM 00:34:30 - The Algorithm 00:36:49 - Young people and Social Media 00:38:45 - How much time do you spend online? 00:50:53 - Polished Content Creation 00:56:10 - The Commitment of Replying to Messages 01:02:10 - The Community Engagement 01:05:57 - The Constant Creating 01:11:09 - Finding the Balance 01:13:35 - Dealing with the Negative Comments 01:24:04 - Online Bullying 01:28:12 - The Implications on Mental Health 01:29:43 - Chasing the Numbers 01:35:44 - How do you protect yourself from the addiction 01:40:34 - Who Do You Follow? 01:43:28 - Who Do You NOT Follow? 01:44:46 - Why Should Someone Follow You?