Choosing Your Battles with Allison Howitt (Mead Johnson Nutrition)

This week on Insightful Inspiration, host Isabelle Landreville is joined by Allison Howitt, Director of Nutrition Insights & Analytics at Mead Johnson Nutrition. After a decade apiece at Unilever and at Mead Johnson, it’s clear that Allison is the kind of insights leader who knows not just when an insight has truly landed, but when the business is ready for it. She also prizes collaboration, whether it’s with her own dynamic team or across Mead Johnson’s many global stakeholders. Importantly, Allison has helped steer teams through crises and opportunities alike: moments when business priorities and customer priorities appear at odds. The insights leader is the voice of the customer, but what happens when the business is forced to listen selectively? Together, Isabelle and Allison discuss: When business realities force insights to take a backseat How to set insights teams and stakeholders up for success (when they’re tasked with doing more with less) What it means to be a “firestarter” as an insights leader Plus several revealing stories that show how insights leaders can make a case for prioritizing research when it matters most, even if other stakeholders can't see it right away.