Behind the Scenes at Europe's Most Advanced Demo Room - Featuring Procella

Sign up for our weekly newsletter - https://linkly.link/2gPF0 You can learn more about a speaker brand from one honest demo than a hundred spec sheets, so we headed to Harderwijk in the Netherlands to sit down with Ben and Gerard from Procella Audio inside their purpose-built demo and training facility. Built from their former ISE show setup, it’s designed for real listening: dealers, integrators, and end users can compare systems, test rooms, and hear what a cinema-grade approach sounds like when it’s properly installed. We unpack Procella’s roots in the early DTS days, when high-resolution soundtracks demanded more dynamics than typical home speakers could deliver, and how that DNA still shapes the lineup today. Ben explains the practical benefit for homeowners: pro-grade components tuned for residential spaces, clean output at THX reference levels, and a consistent voicing that scales from small media rooms to large dedicated theaters without turning harsh or fatiguing. If you care about low distortion, headroom, and dialogue clarity at real cinema volume, this part is for you. Then we get forward-looking with Procella 2.0: a broader product vision, brand updates, and what’s coming in bass performance, including larger subwoofer formats and the growing role of DSP-driven approaches like waveforming to tackle room modes. Gerard also explains how modular LED video walls change the rules for front speaker placement and how above-screen speaker solutions can keep sound locked to the picture when there’s no acoustically transparent screen. If you enjoy deep home theater design talk that stays grounded in real rooms, follow along, share this with your favourite AV integrator, and subscribe so you don’t miss the next conversation. If it helped, leave a review and tell us what you’re building right now. Learn more about Procella - https://linkly.link/2XEv5 ============================= Get the latest News, Reviews and Opinions: Best for the Trade - Inside CI - https://linkly.link/2cM2p Best for the Consumer - HCA Tech Talk - https://linkly.link/2a0s3 Looking for a product or supplier? - https://linkly.link/2fa0p ============================= Advertise with InsideCI The smart way to position your brand in front of the custom installation industry. InsideCI and HCA Tech Talk connect brands with a highly engaged professional and consumer audience across digital, social, video and editorial platforms. Whether you're launching a new product, building brand authority, or driving measurable traffic, our tailored advertising packages deliver impact. 🔥 Are you interested in Advertising with Inside CI? 👉 https://linkly.link/2fZyG ============================= Support the Channel by using our Affiliated links: Start earning Microsoft points using the Bing app and get discounts on your Tech - https://linkly.link/2gVsi Support the Channel by shopping on Amazon - https://geni.us/npUEx An award-winning VPN deal from Surfshark - https://linkly.link/2cM3B Start your own podcast and receive $20 - https://linkly.link/2acMf Zen Broadband - https://linkly.link/2SXqb Please note these are affiliated links, so we can earn a small commission if you use them. However, this helps us build a bigger and better show for you to listen to. ============================= Charities we support Cost of Cancer - https://linkly.link/2SXr0 Together for Cinema - https://linkly.link/2Zsae ============================= 🔥 For more information on Inside CI 👉 https://linkly.link/2fZyA ============================= We’d love some feedback ============================= We would love to hear your comments, so please place them below ⬇️ Is there anything you would like us to showcase on our channel? Please post in the comments ⬇️ ============================= Connect with us! ============================= IG: ➡︎ https://linkly.link/2fZxz FB: ➡︎ https://linkly.link/2fZy4 TT: ➡︎ https://linkly.link/2fZy7 =============================