7 Hidden Ways Lego Tricks You Into Overpaying!!

In this video I'm breaking down 7 ways the Lego price tag is designed to take more from you than you realise — from licensing fees that go straight to Disney, to retirement cycles engineered to manufacture urgency, to a loyalty programme that returns less than your bank card. This isn't a hate video. I love Lego. I've collected for over a decade and I'm not stopping. But loving something doesn't mean letting it take advantage of you.