Interview with Bill Matassoni (former McKinsey & BCG partner)

BILL'S MEMOIR: https://amzn.to/2KLkhqb Every now and then, someone comes along and makes the subject of management both fun and insightful. That’s what Bill Matassoni has done in his memoir—a combination of compelling stories and contrarian substance—that covers his forty-year career selling what he calls “ephemeral things.” In addition to the memoir, Bill plays host to a series of videos that are entertaining, irreverent, and filled with his conviction that marketing is the primary driver of progress in both commercial and social markets. We will soon release Bill Matassoni's memoir and documentary series. If you would like to read a bonus chapter, view advance content and receive other exclusive strategy material, please sign up below. http://www.marketingsavestheworld.com https://www.firmsconsulting.com FREE podcasts: Strategy Skills Podcast: https://itunes.apple.com/us/podcast/s... Case Interview & Consulting Podcast: https://itunes.apple.com/us/podcast/a... FREE sample advanced training episodes: Opt-in on MarketingSavesTheWorld.com or FIRMSconsulting.com Instagram:   / firmsconsulting   Facebook:   / firmsconsulting   Twitter:   / firmsconsulting   Linkedin:   / firmsconsulting   Get Access to Firmsconsulting Training by Becoming a Member Here: https://www.firmsconsulting.com/subsc... Strategy Training: https://www.firmsconsulting.com/techn... https://www.firmsconsulting.com/strat... https://www.firmsconsulting.com/first... Case Interviews: https://www.firmsconsulting.com/alice...