Ep. 216: Stephanie Riley: Design, Entrepreneurship and Building a Creative Community

On this episode of Reelfoot Forward: A West Tennessee Podcast, Stephanie Riley, founder of B3 Creative Agency in Jackson, Tennessee, shares her journey from early graphic design training and freelance work in college at UT Martin to starting — and successfully growing — two advertising agencies in West Tennessee. The conversation traces the evolution of graphic design from traditional tools like rub-on type and amberlith to today’s digital platforms, along with the power of networking, chamber involvement, and small-town relationships in building a sustainable business. Stephanie also discusses her passion for team culture, mentoring young creatives, and why she believes smaller communities like Jackson offer unmatched opportunities for connection and impact. Listeners will also hear about Stephanie’s work promoting live music in West Tennessee through initiatives like Jackson Hidden Tracks, the Blue Suede Rockabilly Weekend honoring Carl Perkins and collaborations with local musicians and educators. From advertising and design to music and community-building, this episode highlights how creativity thrives in rural places when people invest where they live. This episode is sponsored by Main Street Union City.