This is why your business isn't growing

Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don’t lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast? In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the “curse of knowledge,” why people say “I’ll think about it,” and the 3 questions your messaging must answer in seconds. This episode gives you a simple framework to clarify your message so customers engage, trust you, and take action. If you want marketing that actually grows your business, join us for StoryBrand Your Business Live, a workshop on May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medi... Subscribe for more content here: https://www.youtube.com/channel/@stor... Connect with Donald Miller on social media:   / donaldmiller     / donaldmillerwords   http://StoryBrand.com Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_... Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!