McAllen Holiday Parade, presented by H-E-B, Kicks off Celebration with Christmas in the Park

Come celebrate the start of the holiday season in McAllen, the official South Pole of Texas with a ribbon-cutting ceremony for Christmas in the Park, the free, family-friendly festival. Enjoy carnival, food, fun, artisan vendors, arts & crafts, lots of games, activities, entertainment and free concerts and dance group performances for the whole family. Enjoy the helium balloon preview, the Budweiser Dome and other fun booths, including free concerts each night with Friday night bands Gatos Locos, the Texas Storm Band, Grupo Retono, and Grupo Inevitable. On Saturday, the activities start at 12:00 p.m. and that night, bands include Eros and the Drifters, The Brody Rivers Band, Vinyl Spin, and Southern Ashes; the Ybarra Boyz; and Pedro Garcia “El Gran Mariachi.” Christmas in the Park runs Fri., Dec. 6, 2024, from 5:00 p.m. to 11:00 p.m. and then again on Sat., Dec. 7, 2024, from 12:00 p.m. – 11:00 p.m. The Polar Express runs on Sat., Dec. 7, 2024, starting at 12:00 p.m. Attendees to both Christmas in the Park and the McAllen Holiday Parade can take the free park & ride shuttle from South Texas College to the event drop-off location. It concludes at 12:00 a.m. The McAllen Holiday Parade is presented by H-E-B and powered by Bert Ogden Auto Group and proudly sponsored by McAllen International Airport, South Padre Island CVB, Reliant and Lone Star National Bank. Other sponsors of the McAllen Holiday Parade include University of Texas RGV; Lone Star Ambulance; J Gonzalez Injury Attorneys; Budweiser-L&F Distributors; McAllen International Bridge System; McAllen Public Utility; Metro McAllen; South Texas Vo-Tech; PepsiCo.; Matt’s Building Materials; Valley Aids Council; South Texas College; McDonald’s; Driscoll Children’s Hospital; Chick-fil-A Rio Grande Valley; American Electric Power Foundation; McAllen Public Works/McAllen Recycling Center; Explore McAllen; McAllen Shines; IBC; Rhodes Enterprise & Esperanza Homes; Lacks; McAllen Chamber of Commerce; Hermes; McAllen I.S.D.; Linebarger Attorney at Law; South Texas I.S.D.; General Mills; PNC Bank; O’Reilly Auto Parts; Pollux Castor Creative; McAllen Economic Development Corp.; Peña Eye Institute; KSA Engineers; Plains Capital Bank; Carollo Engineers; Palenque Group; Halff Associates; B2Z Engineering; City of Puerto Vallarta; Raba Kistner Consultants, Inc., Diocese of Brownsville; SpawGlass; Rodeo Dental & Orthodontics. Media partners for the parade include Nexstar CBS4-NBC23; iHeart Radio; Radio United; Latino Media Network; MyRGV.com; Revista Expresión; El Periodico U.S.A.; Advance News; Lamar; Más Music; Noticias RGV 5.2; Entravision; KRGV Channel 5; TV Azteca; Telemundo 40; SOCIALIFE Magazine.