Google Analytics & GDPR

Is Google Analytics GDPR compliant? The answer isn't as simple as yes or no. In this video, we explore: ✅ 3 major GDPR cases involving Google Analytics ✅ 9 key GDPR takeaways every business should know ✅ Data transfer and privacy concerns under GDPR ✅ Regulatory decisions across Europe ✅ Practical compliance considerations ✅ 4 GDPR-compliant alternatives to Google Analytics 00:00 Introduction 00:06 Context – Why This Matters 00:37 Legal Foundation – GDPR Chapter V 01:23 The Schrems II Background 02:11 The 101 Complaints 02:47 CASE 1 – Austria (January 2022) 03:44 CASE 2 – France (February 2022) 04:35 CASE 3 – Italy (June 2022) 05:26 Additional Enforcement Actions 06:03 9 KEY TAKEAWAYS – Part 1 06:42 9 KEY TAKEAWAYS – Part 2 07:46 9 KEY TAKEAWAYS – Part 3 08:48 What About GA4 and the Data Privacy Framework? 09:37 4 GDPR-Compliant Alternatives – Overview 10:24 Alternative #1 – Matomo 11:18 Alternative #2 – Plausible Analytics 11:59 Alternative #3 – Fathom Analytics 12:44 Alternative #4 – Umami 13:26 Comparison Matrix 13:43 Implementation Recommendations 14:34 Key Legal References Summary 15:30 Summary – Action Points #GDPR #GoogleAnalytics #DataPrivacy #PrivacyCompliance #Analytics #DigitalMarketing #Compliance #DataProtection #PrivacyLaw #CyberSecurity #WebAnalytics #GDPRCompliance