Freewheelin' - A Loco Story | Christopher Ward

Freewheelin’ is a feature-length documentary revealing the vibrant, intimate, no-holds-barred story of the quest to create our most ambitious watch to date. 0:00 Introduction 02:28 “a type of Ping-Pong”: Designing the watch 08:25 The watch isn’t working 12:18 Can it last 144-hours? 14:41 Colour science - Finding the perfect shade. 16:32 Sample approval day 20:45 Christopher Ward in the US! 26:26 Mike drops a bombshell… 30:30 The watch is named 33:00 British Watchmakers Day 39:19 Our biggest launch ever 40:58 Sample Assembly 44:02 Charlie the dogs turns 42 44:38 “Everything is going too well…” 46:43 The final push: Sleepless nights and racing hearts 51:29 Reactions - “an appreciable step up” 56:52 Credits Christopher Ward www.christopherward.com Instagram - @chriswardlondon Facebook - @ChristopherWardLondon