39 The Essentials: Maui, Hawaii

Maui is the island every client seems to want and one of the hardest for travel advisors to advise on with confidence without having visited. Erica and Jordan Fromholz, co-founders of The Hawaii Vacation Guide, spent years living in both Oahu and Lahaina and bring ground-level intel that research alone rarely surfaces. They cover the three Cs framework (clouds, crowds, and costs) for timing client trips, lay out the specific tours to book for Molokini Crater and the Road to Hana, and explain what separates Kaanapali from Wailea in terms travel advisors can actually use. The episode closes with how their newsletter, YouTube channel, and island itinerary guides can work directly into an advisor's Maui toolkit.