PROPIETARIA DE ACASA REVELA LO PRIMERO QUE DEBES SABER ANTES DE ABRIR TU RESTAURANTE. #business

In this episode of Behind the Cook, we talk with Patricia Bermúdez, founder of Acasa, a healthy food restaurant in the Dominican gastronomic market with a fresh, versatile, and well-thought-out concept. Patricia tells us how she went from selling brownies in school to studying at the Cordon Bleu in London, combining her passion for baking with a marketing background that she now applies to every decision for her brand. Through personal anecdotes, she takes us on the journey of opening her first restaurant in Santiago, facing major logistical challenges, and building a business with purpose, authenticity, and vision. During the conversation, we explore the value of having clear objectives, the importance of logistics in offering fresh products daily, and how to identify the right moment to expand. Patricia also shares her strategies for connecting with her audience, building a community, launching new lines like Acasa Café, and considering the internationalization of her brand. Her story is a powerful example of how to combine passion, planning, and teamwork to build a sustainable business that doesn't settle for the best, but always strives for the best. 00:00 - Intro 00:29 - Meet Patricia Bermúdez, founder of Acasa 01:16 - From Cordon Bleu in London to a healthy Dominican brand 02:09 - How she applied her marketing studies to the culinary world 03:33 - Her first venture: brownies at school 05:09 - Transition to healthy recipes and initial failed tests 06:42 - Personal nutrition: Should I give up tasty food? 08:14 - From hobby to business: the orders started arriving 09:20 - The big cupcake order and how she reacted 11:00 - Formalizing the business: invoicing, pricing, and team 13:28 - When did you start paying yourself a salary as a founder? 4:09 PM - How they found their first location in Santiago during the pandemic 6:05 PM - Validating the model in Santiago before arriving in Santo Domingo 9:04 PM - Strategy for choosing locations: visibility, parking, and location 11:00 PM - The Acasa concept: healthy food for everyone 25:04 PM - From restaurant to community: blog, recipes, and wholesale 26:56 PM - Expansion plan: Acasa Café, Punta Cana, and the United States 28:03 PM - Daily logistics: the challenge of keeping everything fresh 30:06 PM - In-house production, suppliers, and menu consistency 🍽️ Did you enjoy this episode? Join the conversation! ✅ Like, comment, subscribe, and tap the bell so you don't miss a thing. 🎧 Listen to us also on Spotify: https://open.spotify.com/show/4U6UP45... 📺 And on YouTube Podcasts. 📸 Follow us on Instagram for exclusive content: @behindthecooktv Be part of the culinary adventure. This is just beginning! 🍴🔥 #BehindTheCook #StoriesThatCook