Pakistan’s Largest Technology e-commerce Website: PriceOye Ft. Adnan Shaffi | 454 | TBT

Find out more about Endeavor: https://pakistan.endeavor.org In this episode of Thought Behind Things, we’re joined by Adnan Shaffi, Co-Founder of PriceOye — Pakistan’s leading online tech marketplace that's processing over 5% of the country's total smart phone purchases. This episode answers: • What makes Pakistan a high-risk, high-reward market for startups • How to attract global VC interest in a volatile economy • The early hustle, exit, and reinvention of Adnan's personal journey We also discuss venture funding, consumer behavior, the stigma of buying online in Pakistan, and the massive opportunity still left to unlock. Don’t forget to subscribe and press the bell icon to catch more startup & business conversations. #thoughtbehindthings #TBTxEndeavor #priceoye #muzamilhasan #pakistanstartups Socials: TBT’s Instagram:   / thoughtbehindthings   TBT’s TikTok:   / tbtbymuzamil   TBT’s Facebook:   / thoughtbehindthings   TBT Clips:    / @tbtpodcastclips   Muzamil's Instagram:   / muzamilhasan   Muzamil's LinkedIn:   / muzamilhasan   Guest's LinkedIn:   / adnanshaffi   Endeavor's LinkedIn:   / endeavor-pakistan   Listen on: Spotify: https://spoti.fi/3z1cE7F Apple Podcasts: https://apple.co/3cgIkf Google Podcasts:    / @tbtgo   Credits: Executive Producer: Syed Muzamil Hasan Zaidi Associate Producer: Saad Shehryar Publisher: Talha Shaikh Editor: Jawad Sajid Chapters: 0:00 - PriceOye’s Success & Adnan’s Vision 6:40 - Childhood & First Web Hosting Venture 15:07 - Dual Degrees & Tech Company Exit 25:00 - Work Ethic, Wozniak & MBA Lessons 30:10 - Global Market Research Insights 38:00 - Counterfeit Solutions via Managed Marketplace 44:40 - Cold Calls & COVID-Era Growth 55:16 - Custom Packaging, Logistics & Small City Success 1:10:34 - Strategic VCs & Electronics Market Dominance 1:18:19 - BNPL & Collaboration in Pakistan 1:29:56 - Sustainable Growth & Investor Partnerships 1:46:25 - Africa Expansion & Pakistan 2050 Outlook