3년차 이너뷰티 브랜드 오니스트, 물들어올 때 노 젓지 않은 이유 | 스몰톡 라운지 Ep.7 오니스트

[Turn on English CC] Breaking all the existing success patterns in healthcare product, focusing on brand value and own shopping site, reaching $8M sales in its 3rd year. Delivering healthy beauty to you. Inner beauty brand Ownist🧡 Until reaching $8M sales with single product. Ownist CEO Kim Jae Hyun @Alexis-yx5nb, her stubborn brand core? What is the real meaning of "branding" boosting your business? Check it on the video. 00:00 Introduction Ownist 02:06 Earnest in health 04:10 Brand identity 06:03 Long-lasting product 08:25 Different approach from existing way 09:58 Own site oriented strategy 13:50 Advent of copy cat product 15:35 Ownist's marketing point 17:03 Team Ownist 18:25 What's good branding? 18:55 Things to do starting tommorrow