Decloaking Ad Fraud: How Ad Fraud Works & How to Protect Your Spend

Join adtech industry experts from Kochava Foundry, Grant Simmons (VP) and Tyler Levasseur (Manager of Data Analytics), for an in-depth webinar on ad fraud. They explore the history of digital ad fraud, discussing major cases like the investigations into Cheetah Mobile and the landmark Uber ad fraud lawsuit. The presentation then shifts to current ad fraud realities, including statistics on the scale of the problem (estimated to be $172 billion by 2028) and how fraudsters are evolving their tactics. The speakers dive into examples of performance fraud, such as: Falsified transparency (using fake site IDs like "Facebook Messenger") Smart click flooding (targeting specific OS/IP combinations to game attribution) Manipulating Time to Install (TTI) metrics to avoid detection Finally, the team details Kochava strategies for fraud detection and mitigation using Kochava Traffic Verifier, including SDK authentication, the global fraud blocklist, and custom threshold rules. They conclude by discussing emerging fraud threats in CTV and the future role of AI in the continuous cat-and-mouse game of ad fraud detection. Advertisers are encouraged to use the tools provided by their MMP, such as Kochava's Traffic Verifier and Install Authentication, to protect their ad spend. To learn more about ad fraud protection from Kochava, visit Kochava.com/product/ad-fraud-prevention/.