Современный русский стиль: что это и как его создать? От дизайнера Элины Туктамишевой

In this video, you'll learn about contemporary Russian style and cultural codes through the lens of product design and the work of Elina Tuktamisheva, organizer of the exhibition "Tryn*Trava. Contemporary Russian Style." We'll discuss how to revive and reinterpret traditional Russian rituals and forms in a new context, avoiding copycats and empty trends. Elina will discuss the importance of creating genuine projects with results, rather than the illusion of action, and the role of education and a love of culture from childhood. Russian style and cultural codes are the key topics of our conversation. Subscribe, leave comments, and support the development of Russian design! #russianstyle #culturalcode #objectdesign #TrynTrava #russiandesign Hills-studio website: https://www.hills-design.com Instagram:   / hills.blog   Telegram: https://t.me/anton_hills FB:   / hillsdesigncom   00:00 Introduction — Introduction to Elina Tuktamisheva and the theme of Russian style 03:10 Cultural code and its role in contemporary design 09:25 A designer's journey: from Holland to the Russian North 16:40 Problems and myths in Russian design today 23:15 "TrynTrava" exhibition — concept and ideas 30:50 Critique of trends and copying in creativity 38:20 Russian culture and education — the future of style 44:40 The role of childhood and love of culture in the formation Taste 50:10 Results: The Development of Russian Style and an Invitation to Dialogue