The Real Story Behind How These Hit Songs Almost Never Happened

In this powerful episode of The Manager’s Playbook, Nick Jarjour opens up about his journey from young hopeful to global music executive, investor, and advocate for the creators shaping culture. Known for his work with Starrah, Cirkut, Alex Da Kid, Akon, and his leadership role at Hipgnosis Songs Fund, Nick shares rare insight into the art and business of protecting storytellers - songwriters, artists, and filmmakers alike. This is a candid look at what it takes to build longevity in an industry built on change. From managing Grammy-winning talent to navigating billion-dollar catalog deals, Nick breaks down the lessons that matter most: integrity, empathy, and protecting the people behind the art. We explore how creativity can build multi-generational wealth, why the music industry must evolve to protect both artists and executives, and how the next era of innovation, from AI to blockchain, will reshape the way we think about ownership, value, and human connection in music. At its core, this episode is about leadership, resilience, and legacy. It’s about knowing when to push, when to protect, and when to let the story speak for itself. Whether you’re an artist, manager, or entrepreneur, Nick Jarjour’s journey is a reminder that success means nothing if you lose sight of the people who make the art possible. Simply put, a conversation like this doesn't come cheap. Most artists fail because they don’t have a plan. Venice Music gives you a personalized rollout strategy, global distribution, and real support from people who care. Release your music the right way, every time. http://bit.ly/46tvG9s Timestamps: 00:00 Meeting Rihanna: A Starstruck Moment 01:31 The Making of a Chart-Topping Documentary 02:13 Nico Ballesteros: The Visionary Director 04:40 The Mental Health Focus of the Film 15:27 From Music to Management: Nick’s Journey 19:04 Early Struggles and Breakthroughs 36:10 Understanding Success: A New Perspective 36:32 The Infinite Game: You vs. You 37:17 Creating Capital from Creativity 37:56 The Power of Mental Health in Culture 40:28 The Journey of Starrah: From Unknown to Superstar 44:24 The Magic of Songwriting: Hits and Misses 57:53 Managing Expectations and Relationships in the Music Industry 01:05:27 The Importance of Morals and Values in Partnerships 01:09:53 The Role of Ecosystems in the Music Business 01:10:42 Toronto Slang and Meeting Merck 01:11:06 Building a Friendship with Merck 01:11:37 The Hipgnosis Journey Begins 01:12:52 Understanding Song Management 01:17:14 The Importance of Songwriters 01:26:38 Mental Health and Music Advocacy 01:31:53 Investing in Tech and Music 01:41:15 The Future of Music: AI and Blockchain 01:48:35 Final Thoughts and Goals The opinions shared by our guest are their own and do not necessarily reflect those of the host or The Manager’s Playbook. Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply https://calendly.com/themanagersplaybook Join the Discord, a real space for real music business conversations. https://app.levellr.com/the-managers-... Follow The Manager's Playbook Newsletter https://www.the-managers-playbook.bee... Instagram   / mauroisruiz   TikTok   / managersplaybook   Facebook   / mngrsplaybook   X   / mngrsplaybook   LinkedIn   / the-managers-playbook   Snapchat   / bcaz8cvw   Website https://mngrsplaybook.com Host: Mauricio Ruiz Executive Producer: Mauricio Ruiz Director of Photography: William Dobak On Location Sound: Jesse Lopez Editors: Max Carmona & Madison Lair Co-Editor: Mauricio Ruiz Colourist: William Dobak Sound Engineer: Madeline Currie Project Manager: Erica Kongvongxay Marketing Coordinator: Melanie Letra-Frade Production Company: 8 Til Faint #themanagersplaybookpodcast #musicbusinesspodcast #musicbusiness #musicindustry #artistmanagement #musicbusinesstips