Why the Best Brands Aren't Betting on AI Alone

Marketing is changing faster than ever. AI is transforming how brands get discovered, but human connection has never mattered more. Leaders from Spotify and VaynerX discuss why the future belongs to brands that can master both AI-powered discovery and real-world relevance. In this conversation, you'll learn: ✅ Why AI is reshaping marketing and search ✅ The "Relevance Barbell" every marketer should understand ✅ How brands can win with both algorithms and real-world experiences ✅ Why cultural relevance matters more than campaign planning ✅ What marketers are underestimating about AI and creativity ✅ How leading brands stay discoverable in an AI-first world Featuring: 🎤 Leah Haberman | CEO, ICYMI 🎤 Bridget Evans | Head of Business Marketing, Spotify 🎤 Kayla McNamara | Chief Business Officer, VaynerX Whether you're a marketer, brand leader, founder, or creator, this conversation explores the biggest shifts shaping the future of marketing, AI, and commerce. ----- VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance. Follow us   / vaynermedia     / vaynermedia     / vaynermedia     / vaynermedia   https://www.threads.net/@vaynermedia   / vaynermedia