'I cared too much' - Lando Norris's rollercoaster relationship with social media

In this exclusive panel hosted by The Race and Axios at Cannes Lions 2026, Formula 1 World Champion Lando Norris and McLaren’s Chief Marketing and Brand Officer Lou McEwen dive deep into the world of McLaren. McEwen explains McLaren’s unique business model, where they are 100% funded by partners, making off-track brand success just as vital as on-track results. Norris reflects on his rise to fame, the mental toll of social media, and how winning has provided him with newfound confidence. Plus there's a look at how McLaren is using digital platforms, free membership programs, and live "fan-first" events in cities like London and Miami to reach new global audiences.