INTELIGÊNCIA DE RECEITA: Como Usar IA para Escalar seu Negócio com Thaís Sterenberg | ENTRE VISTAS

DESCRIPTION Do you know why your customer buys from you, or are you just thinking you know? In this episode of Entre Vistas, Elephant AI co-founder and Growth Hacking expert Thaís Sterenberg reveals how Revenue Intelligence is transforming the way companies structure their sales, train teams, and make strategic decisions with real data. 🎥 About the video: Thaís Sterenberg is the co-founder of Elephant AI, an artificial intelligence platform focused on analyzing the sales journey. With a postgraduate degree in marketing from SPM and named a Top 10 Female Founders Watch by the Aurora Tech Awards, she shares in this open and honest conversation everything she learned while scaling a technology startup in just two years, including the mistakes, adjustments, and decisions that made all the difference. The episode begins with a clear and direct explanation of what Revenue Intelligence is: the construction of a database that reveals why the customer buys, what objections they raise at each stage of the journey, and which sales approach generates the best results. Thaís shows how Elephant AI captures data from sales meetings, organizes it in the CRM, and delivers actionable insights to leaders and teams, eliminating guesswork and accelerating sales training. The conversation delves into the behind-the-scenes story of Elephant AI's accelerated growth: the five pillars that every company needs to master (product, people, processes, technology, and financial management), the crises that arose when scaling to larger clients, how the team revamped the sales playbook with the help of AI itself, and the importance of indicators such as funnel conversion, MRR, churn, and average value per user. Thaís also talks about how to structure agile and continuous training without relying on large conventions. In closing, the episode offers a vision of the future regarding the era of AI agents, the appreciation of Brazilian solutions compared to international ones, and valuable advice from an entrepreneur who left the corporate world to build an impactful product with relationship building, speed, and great consistency. 🎞️ Video Chapters: 0:00 - Introduction: What is Entre Vistas? 0:30 - Who is Thaís Sterenberg and Elephant AI? 1:47 - Why Elephant AI was born: the pain of unexplained revenue 3:43 - What is Revenue Intelligence? 5:43 - Relational selling vs. transactional selling 7:12 - How AI understands customer behavior in the journey 8:43 - CRM as a database: why it's indispensable 9:33 - Elephant AI's growth in 2025: real behind-the-scenes stories 10:35 - The 5 pillars of a scalable business: product, people, processes, technology, and finance 12:17 - The biggest challenge: processes at accelerated scale 13:32 - Breakeven without relying on external capital 26:27 - How to educate the sales team to use AI without resistance 27:39 - Personalization in training: why training doesn't exist Unique 28:10 - How the Elephant AI internal team is trained today 30:12 - Recalibrating the playbook with AI itself 31:11 - Why Elephant AI was losing sales in the final stretch — and how they solved it 32:44 - Quick training vs. structured training: when to use each one 34:19 - Main indicators that Thaís monitors in the business 36:13 - Funnel conversion, MRR, churn, and cash flow 38:12 - What customer data reveals about sales teams 50:10 - The 3 levels of AI use: operational, tactical, and strategic 52:21 - How Thaís consumes AI content without losing focus on the business 54:01 - Audience question: how does the Brazilian company compete with foreign solutions? 56:46 - Relationship as a competitive differentiator for Brazil 57:05 - Why the name Elephant? 58:44 - Advice for Thaís from the corporate world 59:43 - Vision for the future: the era of agents and data as a strategic asset 1:01:25 - Where to find Thaís Sterenberg and Elephant AI 🟣 Follow Thaís Sterenberg on LinkedIn:   / thais-sterenberg-de-oliveira   🟣 Access Elephant AI: https://www.elephan.ai/ 🟣 Follow VENDE-C on Instagram:   / vende.c.oficial   🌐 Access the VENDE-C website: https://vende-c.com/ 🎙️ Listen on Spotify: https://open.spotify.com/show/0AhoqhX... 🔔 If the content was relevant For you, like the video and subscribe to the channel.