2% Decoded with Chad Prinkey & Guest Evan Winston

This episode unlocks the secret blueprint behind one of the most successful and diversified construction firms in the country—Hercules Fence. Evan Winston, CEO of Hercules, reveals how a deep commitment to patriotism, innovative marketing, and relentless operational excellence propelled his company from a small local fence provider to a $100 million powerhouse with over 300 employees and six locations. Discover how strategic diversification across geographic regions, product lines, and sectors—ranging from federal security to data centers—creates resilience in even the toughest economic cycles. Evan shares the behind-the-scenes story of how 9/11 transformed his business focus towards high-security and counter-terrorism fencing projects, positioning Hercules as a key player in protecting critical national infrastructure. You'll learn the leadership moves that set top 2% companies apart, like earning equity through hard work, building unbreakable relationships with GCs, and cultivating a strong brand presence through guerrilla marketing and iconic signage. Evan emphasizes the importance of a culture rooted in accountability, responsiveness, and humility—highlighting how admitting mistakes and squashing problems early is foundational to their success. This episode also dives into practical lessons on scaling operations, leveraging partnerships, and embracing innovation—like adopting automation and AI—to reduce stress and boost efficiency. Whether you're a contractor, an aspiring entrepreneur, or someone passionate about building a legacy, this conversation inspires actionable insights on how strategic vision, hardworking culture, and relentless brand building turn a small family business into a national leader. Perfect for those who want to fast-track their growth, master operational excellence, and create a brand that leaves a lasting impact—this is your insider look at what it really takes to be in the top 2%. Why listen? Because Evan's journey proves that extraordinary success isn’t just about doing big projects—it's about doing the right things consistently, embracing diversification, and leading with purpose. Hit play now and start building your own legacy from the inside out. Links: Register for our Newsletter: https://www.wellbuiltconsulting.com/w... Get the Well Built book on Amazon: https://a.co/d/0fIoDTab In-Person Training Opportunities: https://www.wellbuiltconsulting.com/l...