Qualitative Inhaltsanalyse - Schritt für Schritt - mit MAXQDA 2022

What defines the Qualitative Content Analysis method and how do we implement it in MAXQDA 2022? In this video, I combine: 1. an introduction to the method, 2. a step-by-step guide to implementation in MAXQDA, 3. and many tips based on the most frequently asked practical questions. 4. This isn't just about coding the data; all the typical evaluation options for content analysis are also presented: summarizing, frequency analysis, correlation/contingency analysis, group comparisons, and configuration analysis. -- Workshops (Live events + video recording, max. 16 participants) -- ► AI Meets Qualitative Research - MAXQDA AI ASSIST Smartly Used 1.) April 23 & 30, 2026 2.) October 22 & 29, 2026 ► Qualitative Content Analysis: Introduction, Practice, AI (Step-by-Step Methods Workshop) 1.) July 2 & 9, 2026 2.) October 8 & 15, 2026 3.) February 4 & 11, 2027 ► MAXQDA Online Advanced Workshop - Analysis & Visualization July 10, 2026 ► MAXQDA Driving School LIVE - Complete Online Evening Course (1 + 8 Evenings) January 12 - March 9, 2027, weekly ►► Information & Registration: https://methoden-coaching.de/lehre-ei... -- ONGOING OFFERINGS (since 2015) -- • INSTRUCTOR for METHOD WORKSHOPS - In-house or online ► https://methoden-coaching.de/lehre-gr... • MAXQDA DRIVING SCHOOL 365 - I'll show you how to get a handle on your data and analysis. ► https://methoden-coaching.de/maxqda-f... • CONSULTING - as well as training and coaching on your data ► https://methoden-coaching.de/beratung/ • OPEN COURSES: Qualitative Content Analysis, MAXQDA ► https://methoden-coaching.de/lehre-ei... • COMMISSIONED RESEARCH - Coding, analysis, or complete projects (no academic ghostwriting) ► https://methoden-coaching.de/forschung/ -- CHAPTERS -- 00:00:00 Teaser 00:04:19 About the Author 00:05:43 1. METHODOLOGICAL INTRODUCTION - Qualitative Content Analysis 00:05:49 1.1. Definition of Qualitative Content Analysis 00:10:48 1.2. Textbooks: Mayring, Kuckartz, Schreier, etc. 00:13:04 1.3. Basic Concepts: Category, deductive, inductive, etc. 00:23:07 1.4. General Flowchart 00:27:43 1.5. Literature 00:28:12 PHASES OF QUALITATIVE CONTENT ANALYSIS & IMPLEMENTATION IN MAXQDA 00:29:22 2. INITIATORY TEXT WORK - Initial Exploration of the Data 00:29:48 2.1. Intensive Text Analysis 00:33:48 2.2. Rapid Text Analysis 00:37:55 3. GENERATION OF CATEGORIES & CODING DATA 00:38:05 3.1. Developing Main Categories - Deductive Categories 00:39:59 3.1.1. Category Definitions 00:42:00 3.1. Continued: Developing Main Categories 00:43:24 3.1.2. Category 'New Aspects' for Inductively Expanded Categories 00:44:07 3.2. Coding Data with Main Categories - Deductive Category Application 00:44:44 3.2.1. Scope of a Coding - Coding Unit, Context Unit 00:46:12 3.2. Continued: Coding Main Categories 00:46:57 3.2.2. Inductively Coding New Aspects 00:48:13 3.2.2.1. Exhaustive Category System - Practical Tip 00:49:25 3.2. Continued: Coding Main Categories 00:49:52 3.3. Forming Inductive Subcategories - Inductive Category Formation 00:50:08 3.3.1. Deductive-inductive interplay - Kuckartz, Schreier, Mayring 00:51:48 3.3.2. Deductive subcategories also possible 00:54:00 3.3. Continued: Inductive subcategories 00:57:26 3.3.3. Review all or some segments? 00:58:35 3.3.4. Dual coding with main and subcategories 01:00:00 3.3.5. Paraphrases for inductive category formation 01:01:09 3.3. Continued: Inductive subcategories 01:01:59 3.4. Example category system 01:02:46 3.4.1. Number of system levels 01:03:52 3.5. Coding Quality Control - Intercoder Reliability 01:07:11 4. DATA CODED, WHAT NOW? ANALYSIS OF CODED DATA 01:08:13 4.1. Category-Based Analysis 01:09:28 4.1.1. Quantitative - Simple Frequency Analysis 01:12:30 4.1.2. Qualitative - e.g., Summarizing Content Analysis 01:13:11 4.1.2.1. Direct Summarizing 01:15:14 4.1.2.2. Stepwise Summarizing - Reductions, Case-Related Thematic Summaries 01:21:41 4.1.2.3. Direct or Stepwise? 01:22:24 4.1.3. Conclusion: Category-Based Analysis 01:22:48 4.2. Group Comparisons 01:24:07 4.2.1. Quantitative - Quantitative Cross-Tabulation 01:26:44 4.2.2. Qualitative - Qualitative Cross-Tabulation 01:27:43 4.2.2.1. Qualitative via Summaries 01:28:40 4.2.3. When to Use Group Comparisons? 01:30:34 4.2.4. Relationship to Category-Based Analysis 01:31:24 4.2.5. Conclusion: Group Comparisons 01:32:12 4.3. Tabular Case Overviews 01:33:51 4.4. In-Depth Individual Case Analyses - In-Depth Analysis, Case Studies 01:36:16 4.5. Visualizations 01:37:20 4.6. General Explanations of the Evaluation Options 01:38:40 4.7. Relationships Between Categories - Contingency Analysis 01:39:18 4.7.1. Example 1 of Relationships 01:45:09 4.7.2. Example 2 of Relationships 01:46:18 4.8. Configurations of Categories - Configuration Analysis 01:50:29 Sample Work 01:53:10 Closing Remarks