How Mailchimp Learned to Love Creative Storytelling | ON BRAND | Muse by Clio

In this week’s episode of ON BRAND, we speak with Tom Klein, CMO of Mailchimp. From its days advertising on the podcast Serial, the email marketing company has always had a charming and quirky advertising persona, which it’s supplemented in recent years with rich long-form storytelling through its lauded “Mailchimp Presents” platform. We speak with Tom about all those initiatives, as well as how WFH is going—and what’s next for the brand as we move through the Covid crisis. To see all of our ON BRAND interviews, visit https://musebycl.io/on-brand. ****** • 1:20 - Tom tells us how WFH life has been going. • 2:09 - How Mailchimp has had to pivot during Covid-19. • 3:25 - A look at Mailchimp’s content marketing, including its new “Essentials” short films about essential workers. • 8:50 - More about the brand’s “Mailchimp Presents” content platform. • 11:00 - Why Mailchimp is so drawn to podcasts—creating them, and advertising on them. • 15:08 - How Mailchimp works with outside creators. • 16:28 - A look back at the “Did You Mean Mailchimp” campaign from Droga5. • 20:39 - How data drives Mailchimp’s marketing. • 22:55 - A look back at Tom’s unconventional career arc. • 25:08 - What the next 6-12 months might look like for Mailchimp.