Market Sizing: Full Tutorial for Beginners

Want an MBB offer? Free 40-min training to triple your chances: https://www.hackingthecaseinterview.c... Enroll in my case interview course — 82% of students get offers: https://www.hackingthecaseinterview.c... COMPREHENSIVE COURSES: 🏆 Case Interview Course (most popular): https://www.hackingthecaseinterview.c... 🎯 Consulting Behavioral & Fit Interview Course: https://www.hackingthecaseinterview.c... EXPERT SERVICES: 🏅 Consulting Offer Program (everything you need): https://www.hackingthecaseinterview.c... 📝 Resume Review & Editing: https://www.hackingthecaseinterview.c... 🤝 1-on-1 Case Interview Coaching: https://www.hackingthecaseinterview.c... VIDEO DESCRIPTION: 70% of consulting candidates fail their market sizing questions and it's because of one critical mistake. I'm about to show you the exact framework that got me hired at Bain, and it takes 5 minutes to learn. By the end of this video, you'll be able to solve ANY market sizing question, from "how many iPhones are sold in China" to "what's the market for dog food in Texas." And I'm going to prove it by solving two examples live, right in front of you. ABOUT ME: Taylor Warfield is a former Bain Manager, interviewer, and recruiter with over 10 years of experience helping students and working professionals land offers at top consulting firms, including McKinsey, BCG, and Bain. His website attracts over 500,000 visitors per year and his YouTube channel has more than 50,000 subscribers and 3 million views. He is the author of multiple top-selling case interview books that have sold over 50,000 copies across more than 13 countries. Taylor's books, online courses, and coaching have helped thousands break into consulting—including those from non-target schools, unconventional backgrounds, or with low GPAs.