Built For This: Dallas | FIFA World Cup 26™ | Episode 9 | #TeamBehindTheGame

Some places dream about hosting the world. Dallas has been doing it for generations. From ranching and rodeos to championship games and global events, this city has built a reputation on grit, hospitality, and thinking bigger than everyone else. As FIFA World Cup 26™ approaches, Coca-Cola teams and local partners are preparing to welcome millions of fans to Texas. This episode explores the people, planning, and passion behind one of the tournament's most important host cities. Big stage. Big expectations. Just another day in Dallas.