Who Should Own Your Trademark? (Most Founders Get This Wrong)

You asked, so let’s talk about it. In this video, I’m answering a real question from one of my viewers: Should a holding company own your trademark instead of your operating business? This question comes up often, especially with all the advice circulating online about holding companies, asset protection, and “corporate structures.” But here’s the truth: Just because a strategy exists doesn’t mean it makes sense for your business. In this video, I break down: ✔ What a holding company actually is ✔ How holding company structures work in practice ✔ The difference between operating companies and asset-holding entities ✔ Whether a separate entity should own your trademark ✔ When this strategy does make sense ✔ When it’s unnecessarily complex (and costly) ✔ Why TikTok and Instagram business advice can be misleading If you’re building a business and trying to structure it the right way — this is the conversation you need to hear. Want help structuring your business the right way? Schedule a consultation: https://calendly.com/fergusonlegal/co... Helping you start, manage, and protect your business. #BusinessLaw #Entrepreneurship #Trademark #AssetProtection #HoldingCompany #FidaraLegal Legal Disclaimer: This video is provided for general educational and informational purposes only and does not constitute legal advice. Viewing this content does not create an attorney-client relationship between you and Vanessa or Fidara Legal, PLLC. Vanessa Ferguson is licensed to practice law in the State of Florida. Legal information discussed may not apply to your specific jurisdiction or circumstances. You should consult a qualified attorney licensed in your jurisdiction regarding your specific legal matter. Past results do not guarantee future outcomes.