Founders Should Hear This Advice Before Planning Their Exit with Carrie Kerpen, The Exit Whisperer

What separates a business that grows from a business that gets acquired? In this episode, Cris sits down with founder, investor, author, and "Exit Whisperer" Carrie Kerpen to unpack the real lessons behind building, scaling, and selling an 8-figure company. Together, they discuss the biggest mistakes founders make when preparing for an exit, why visibility and PR can impact how buyers perceive your business, the role personal branding plays in increasing company value, and much more. Carrie also shares the story of building one of the world's first social media agencies, scaling it through years of industry change, and ultimately achieving an 8-figure exit before launching her next chapter helping founders navigate their own path to a successful sale. Whether you're years away from an exit or just beginning your entrepreneurial journey, this conversation offers practical insights on business growth, founder branding, PR, visibility, and building long-term enterprise value New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC. 🎙️ Subscribe on Spotify | Apple Podcasts | YouTube 👍 Follow @Brandidly_Speaking on Instagram, LinkedIn, and TikTok and MMC on Instagram and LinkedIn. 📲 We'd love to hear from you: [email protected]