The Hustle Behind Bayad with Lawrence Ferrer | Hustleshare Ep 388

As technology reshapes the way people pay, one truth remains: understanding your customers is more important than chasing the latest trends. In this episode, Lawrence Ferrer of Bayad shares how businesses can build lasting trust by creating solutions that reflect how people actually live, work, and transact. From serving customers who still prefer in-person payments to embracing the expectations of a digital-first generation, the conversation highlights why adaptability is essential for sustainable growth. We also explore the value of doing your homework, developing products that solve real problems, and earning credibility through consistent execution. 00:01:06 – The Philippines as a high-touch and high-tech payment market 00:03:50 – Lawrence’s hustle and early career in payments 00:05:16 – Returning to transform Bayad into an omnichannel payments company 00:08:56 – Smart Money, PayMaya, and pioneering fintech in the Philippines 00:12:47 – Mentors, hard work, and building foundational skills 00:18:32 – Discovering sari-sari stores as the key to Smart Load's success 00:24:17 – Why entrepreneurs must continuously talk to customers 00:25:43 – Transitioning from Smart to PayMaya and Voyager 00:35:35 – The challenges of growing PayMaya before the pandemic 00:41:21 – Customer Frontline Solutions and support services 00:49:24 – Using technology to improve customer experiences 00:55:14 – Educating consumers about Bayad's digital transformation 00:57:40 – Partnering with banks, wallets, and fintech companies 01:01:06 – Building teams and combining legacy and digital talent 01:06:45 – What's next for Bayad and expanding nationwide payment access 01:08:41 – Maintaining customer relationships through digital channels HustleShare is powered by PayMongo, the financial operating system for growing businesses. Learn more about PayMongo's product suite: https://pay.mg/pna-learnmore Sign up for free in as fast as 5 minutes: https://pay.mg/pna-signup PayMongo is regulated by the Bangko Sentral ng Pilipinas. 💡Follow Hustleshare on YouTube:    / @hustlesharepodcast   💡Follow Hustleshare Spotify: https://open.spotify.com/show/6fPsNbi... 💡Follow Hustleshare on Apple Podcasts: https://podcasts.apple.com/ph/podcast... 💡Visit Hustleshare Website: https://www.hustleshare.com/ Build your empire—subscribe and hit the bell for a new masterclass every Monday! 🚀 Watch more episodes of HUSTLESHARE: // Subscribe    / @hustlesharepodcast   and follow Founders Only on YouTube:    / @foundersonlypodcast   // Listen on Spotify: https://open.spotify.com/show/76aB39C... // Apple Podcasts: https://podcasts.apple.com/us/podcast... Connect with HUSTLESHARE: Facebook:   / hustleshare   | Instagram:   / hustlesharepodcast   | TikTok:   / hustlesharepodcast   | LinkedIn:   / founders-only   | Squarespace: https://wolf-triceratops-l4zp.squares... Follow ONE CFO: | Website: https://www.onecfoph.co | Facebook:   / onecfoph   | LinkedIn:   / onecfo   Follow PLDT: | Website: https://pldthome.com/ | Facebook:   / pldthome   | Instagram:   / pldthome   | TikTok:   / pldthome   | LinkedIn:   / pldt   Follow PAYMONGO: | Website: https://www.paymongo.com/ | Facebook:   / paymongo   | Instagram:   / paymongo   | LinkedIn:   / paymongo   #Podcast #Hustleshare #OneCFO #PayMongo #PLDT #RonBaetiong #LawrenceFerrer