MANDA O PAPO #13 | Live Marketing é Tudo e Muita Coisa!

In episode #13 of Manda o Papo, we welcome Rafael Phoca, founder of @ativacaopromo and one of the leading figures in live marketing in Espírito Santo. In a lighthearted and insightful conversation, we discuss the evolution of live marketing in Brazil, the behind-the-scenes of event production, creativity applied to business, brand experiences, innovation, global trends, and the birth of Efervescência. If you work in communication, events, marketing, branding, or want to understand how experiences have become one of the main assets of brands, this episode is for you. ⁕ We talked about:🎙️ • What live marketing really is • The evolution of promotional marketing to brand experience • The behind-the-scenes of event and activation production • Creativity, curiosity, and innovation as competitive differentiators • Trends and lessons learned from international events • How the pandemic transformed the experience market • The Efervescência project and the future of events in Espírito Santo • Why experiences generate lasting connections and memories ⁕ Comment here 👇 What brand or event experience has most impacted you in recent years? ⁕ Subscribe to the channel and follow the next episodes of Manda o Papo 🎙️ ⁕ Produced by: Publicidade ES / publicidadees.com.br ⁕ Production: 4Nexus Digital / 4nexus.com.br ⁕ Hosts: @guiborgo / @soul.mila / @victorrmazzei ⁕ Instagram: @publicidade_es / @mandaopapo_es ⁕ Youtube: / @publicidade_es ⁕ Spotify: open.spotify.com/show/0yq3s5F2DLsjdt7a5U1nOa ⁕ Contact: [email protected]