Bollywood Flash Mob confuses Whole Foods in Austin

It's Bigger Than You's Bollywood Flash Mob is an example of a new tool for engagement called entertainment activism as a way to engage and educate people through the use of music, dance, and performance. Our Bollywood for a Cause program uses the positive aspects of Bollywood to raises awareness and resources for organizations whose mission it is improve the lives children. Check out the confusion we caused at Whole Foods in Austin, TX on July 31st 2010. Thanks you Austin Rowing Club for all of your support!