Should My Brand Be On Reddit?

If you've been putting off Reddit because it feels confusing, risky, or just not worth the effort, you're not alone. Some brands either avoid the platform entirely, others show up the wrong way and get called out for it. This week's guest breaks down what's actually happening on Reddit right now: how real conversations shape what shows up in Google and ChatGPT, why fake engagement is getting wiped out, and what it actually takes to build a presence that pays off, organically and through paid ads. If you've ever wondered whether Reddit is worth your time, or you've tried it and it didn't work, this episode will give you a clear answer. Join us live for a 30-minute conversation packed with practical takeaways you can use immediately. Jonny Waite is the CEO and co-founder of RECHO, a Reddit-specialized marketing agency. He has 17 years of digital marketing experience, mostly on the agency side, building and running SEO, paid search, and Amazon omnichannel programs for brands ranging from Fortune 50 companies to well-funded startups across CPG, travel and hospitality, entertainment, and B2B. At RECHO, he helps brands build a real presence on Reddit through organic community building, paid advertising, and AI-driven search visibility. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.