We Just Launched a $100M AI Startup From Our NYC Office

**Join my FREE newsletter - https://wallstreetpaper.substack.com/ ** In this episode, you'll get a front row seat to a live startup launch day inside a VC office in Soho, NYC — where a startup founder who sold his last AI company to Zendesk, a $10B+ public company, walks through exactly how to launch a startup: the launch video strategy, landing an exclusive article in Fast Company, going live on CNBC, and the choreography behind getting your first users. Whether you're a startup founder preparing for your own product launch, a builder curious how second-time founders approach AI startups, or an investor studying what a repeatable launch playbook looks like, this episode breaks down the entire ritual of launch day from inside one of NYC's most ambitious startup hubs — all part of our search for our first billion-dollar company Stay tuned for next episodes where you'll see more entrepreneurial vlogs on investing in tech companies in search of my first billion dollar company. 📖 Chapters 0:00 Intro 1:00 The Ritual of Launch Day 2:17 Why Launch Videos Matter 5:02 What is Espa? 5:58 Nobody Uses Your Product on Launch Day 7:48 Earned Media vs. Grassroots Distribution 9:12 The #1 KPI for Launch Day 9:52 Why Start Another Company After a $10B+ Exit 12:34 Long-Form Content is the Ultimate Boss 14:37 The Big Bet: Building a Moonshot Hit Factory in Soho WHO AM I: I’m Brandon Bryant. I am a co-founder and partner at Harlem Capital, an early-stage venture capital fund. My number mission is to invest in founders building the next generational companies. Follow along on the journey!