Why Patients Say Yes to Treatment... Then Ghost You

Ever have a patient say yes to treatment, schedule the appointment, and then completely disappear? You're not alone. In this episode of Back in 10, we're unpacking one of the biggest frustrations in dentistry: treatment acceptance that falls apart after the patient leaves the office. Spoiler alert: The problem usually isn't the patient. It's often a breakdown in communication, education, consistency, or value-building. Inside this episode: • Why patients agree to treatment and then change their minds • The emotional reasons behind treatment hesitation • How inconsistent language from your team creates confusion • Jen's 4 Cs of Treatment Acceptance Framework: Clarity Confidence Consistency Convenience • How to build value before the appointment • Why role-playing treatment conversations matters • The "8 Mile Approach" to answering objections before patients ask them Because patients don't ghost treatment plans. They ghost confusion. 👇 Tell us in the comments: What's the biggest reason you see patients delay treatment?